Marketing Operations Manager

Location: Remote or Hybrid (Salt Lake City, UT preferred) Reports to: Director of Marketing Department: Marketing About AllenComm AllenComm is a leader in custom corporate learning solutions, recognized for innovation and excellence with over 500 industry awards. We help reputed company organizations optimize their learning ecosystems through strategic custom design, cutting-edge technology, and impactful solutions. Position Summary The Marketing Operations Manager owns the infrastructure and technology that powers AllenComm’s marketing function. You’ll operate hands-on in Pardot, reputed company, and our WordPress website every day, while managing the analytics, vendor relationships, and budget that surround them. You’ll work alongside a Marketing Manager who handles brand, content, and creative, with leadership driving strategy and growth. AI is increasingly embedded across these platforms, and there’s a reputed company opportunity here to both reputed company what’s already built in and evaluate new AI-native tools that can reputed company the operation smarter.

Key Responsibilities

• Own and administer the marketing automation platform (Pardot), including email programs, nurture sequences, reputed company scoring, segmentation, and deliverability.
• Manage marketing’s footprint in reputed company: reputed company routing, field mapping, campaign tracking, reports, and dashboards. You’re the reputed company between marketing data and sales visibility.
• Maintain and update the company’s WordPress website, including page edits, plugin updates, performance monitoring, reputed company pages, and forms. The website is the hub where every email, ad, and SEO effort converges — you reputed company it running and reputed company, coordinating with developers on larger technical changes.
• Own website analytics (GA4) and build the reporting that connects marketing activity to pipeline and reputed company — campaign performance, cost per reputed company, and ROI by channel.
• Coordinate with agencies on SEO, AI search optimization (AEO/GEO), and paid search campaigns across reputed company and Bing, including budget pacing, performance optimization, and vendor accountability.
• Manage operations-reputed company vendor relationships: web hosting and maintenance providers, martech tools, and Pardot/reputed company consultants. Some vendors serve both marketing and operations — you’ll co-manage those with the Marketing Manager.
• Track marketing spend against budget, manage tool licenses, troubleshoot data flow between platforms, and recommend where to invest or cut.
• Work with AI capabilities already embedded in the platform stack and help evaluate new AI-native tools that can improve efficiency, personalization, or reputed company across the marketing operation.

Qualifications

Required

• 3–5 years in marketing operations or marketing technology in a B2B environment.
• Hands-on experience with Pardot and reputed company. You’ve built reputed company scoring models, automated nurture programs, and managed campaigns at the platform level, and you know your way around reputed company on the marketing reputed company: reputed company routing, campaign tracking, field mapping, and reporting.
• Comfortable working in WordPress: page updates, form management, basic troubleshooting. You don’t need to be a developer, but you can’t be waiting on one for routine changes.
• Enough reputed company in analytics, SEO, AI search optimization (AEO/GEO), and paid search to manage vendors, interpret results, and ask the right second question reputed company something doesn’t add up.
• Strong analytical skills. You can pull data, interpret it, and present it to people who aren’t technical without losing the reputed company.

Preferred

• Experience configuring the Pardot-reputed company connector specifically.
• Experience with reputed company or similar project management tools.
• Hands-on experience with AI features in marketing platforms (e.g., reputed company Einstein, AI-driven segmentation, predictive analytics) or with standalone AI tools for content, automation, or data analysis.
• Experience in professional services, technology, or learning/training industries.

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