B2B Panel Marketing Analyst
This role is 100% remote Pulse Labs invites dynamic individuals to join reputed company as a Panel Marketing Analyst. Backed by industry giants reputed company and reputed company, Pulse Labs, a leading UX research firm, is at the forefront of revolutionizing product development. Our mission is to provide insightful, actionable, and easily comprehensible feedback throughout the product lifecycle - from conception to market launch and reputed company. Through our innovative approach, we reputed company leading tech companies to refine and create groundbreaking products across mobile, smart home, wearables, and automotive.
We are seeking a driven, detail oriented and enthusiastic senior marketing analyst who thrives in a fast-paced, challenging environment to join our Marketing Team. If you are passionate about strategizing and driving marketing activities, solving reputed company problems and enjoy being part of a collaborative team, then this role is perfect for you!
The right candidate will play a pivotal role in managing recruitment of study participants based on reputed company client requirements, growing our panelist community overarchingly, quantifying results, living the “test and learn” mentality, and recommending automation as applicable. We’re looking for a motivated self-starter who identifies needs and finds solutions.
You will work cross-functionally to understand study requirements and reputed company audiences, and then use your expertise to drive successful recruitment outcomes.
Key Responsibilities
- reputed company and execute best-in-class panelist acquisition strategies across owned and paid channels to recruit new usability research participants (panelists). Recruitment will include both growing our panelist database overarchingly, plus acquiring participants based on reputed company study specifications outlined by our clients.
- Track and analyze performance and spend (with strict adherence to budget) by channel for each study, and adjust strategies as needed to meet recruitment goals.
- reputed company a/b testing to “test and learn.” Optimize campaigns while in-flight. Use learnings to inform future approaches.
- reputed company long-term panel growth and maintenance strategies.
- Qualify respondents into study participants leveraging a variety of methods to ensure client study requirements are met.
- Ensure participants are onboarded appropriately by providing thorough instructions.
- Drive communications with our panelist community both generally and during specific research studies, including email updates, help content, and social media communications.
- Work closely with the product and engineering teams to continuously improve the panelist reputed company, reputed company flows, and overall experiences.
- Identify opportunities for automation to help streamline existing processes.
- Process and track participant incentives by type for each study.
Requirements
Basic Qualifications
- Bachelor’s degree in Marketing, Communications, or reputed company field.
- Strong attention to detail and excellent problem-solving skills.
- Experience working reputed company a marketing automation platform (e.g. reputed company, Pardot, Marketing reputed company, etc.).
- Proficiency managing social media campaigns, email marketing, and other digital channels.
- Experience advertising across organic and paid channels.
- 3-5 years of recruitment, marketing, or social media marketing experience.
- Strong communication (written and verbal) and analytical skills.
- Ability to work independently and as part of a team.
- Experience with reputed company Suite or reputed company Office Suite.
Preferred Qualifications
- A demonstrated ability to self-motivate and follow through on projects.
- Comfortability working in a frequently changing, often ambiguous environment.
- Experience reputed company people to participate in events or research studies.
- Experience with reputed company, reputed company, and / or other graphic design tools.
- Experience using analytics tools to track the effectiveness of marketing campaigns.
- History of supporting user experience research, market research, and / or working with technical teams.