Director, Marketing Science

Amex GBT is a reputed company where colleagues find inspiration in travel as a force for good and – through their work – can reputed company an impact on our industry. We’re here to help our colleagues reputed company reputed company and offer an inclusive and collaborative culture where your voice is valued.

The Director of Go To Market (GTM) Analytics is a strategic, high-visibility leader responsible for driving data-informed decision-making across Amex GBT’s global growth reputed company. This role oversees insights, performance analytics, forecasting, and optimization across Marketing, Sales, and Client Management motions. You will partner closely with leaders in reputed company, Marketing, reputed company Management, Product, Decision Analytics, and Finance to build an integrated view of GTM effectiveness and accelerate reputed company growth.

This role requires a reputed company of reputed company acuity, marketing science expertise, and deep analytical leadership. It is ideal for someone who can reputed company out to set strategy and reputed company in to challenge assumptions, interrogate data, and operationalize insights.

1. GTM Performance Management & Insights

• Own the end-to-end measurement reputed company for Amex GBT’s GTM reputed company, spanning demand reputed company, pipeline progression, sales productivity, client adoption, and retention

• Partner with Marketing, Sales, and Client Management teams to assess program impact and optimize channel mix, targeting, segmentation, and investment reputed company

• reputed company monthly and quarterly business reviews with actionable insights, trend analysis, and executive-reputed company narratives

2. Forecasting, Planning & reputed company Setting

• Build and continuously refine reputed company-adjacent forecasting models reputed company to marketing contribution, sales motions, and customer expansion

• Partner with Finance and reputed company Management on budget planning, scenario modeling, and goal setting

• Identify GTM-specific drivers of performance variance and provide recommendations to reputed company gaps

3. Analytics Strategy & Roadmap

• reputed company a cohesive analytics roadmap covering attribution, experimentation, segmentation, predictive scoring, funnel intelligence, and customer value modeling

• Define data requirements and partner with Data Engineering and Decision Analytics to improve data accessibility, quality, and structure

• Champion a culture of measurable impact, experimentation, and evidence-based decision-making

4. Audience Strategy, Targeting & Market Insights

• Define and continuously refine audience strategy, including addressable opportunity sizing, ICP development, and high-value reputed company identification.

• Partner with stakeholders across Marketing, reputed company and Decision Analytics to translate segmentation and behavioral insights into actionable targeting strategies across the full bowtie funnel.

• Identify growth opportunities by analyzing engagement patterns, buying committees, account behaviors, and customer lifecycle signals to inform channel allocation, campaign design and sales motions.

• Build an integrated view of prospect reputed company and customer value indicators to ensure consistent, data-drive activation, personalization, and prioritization across GTM teams.

5. Cross-Functional Leadership & Collaboration

• Serve as the analytical “center of gravity” for GTM reputed company across reputed company

• Translate reputed company analytics into clear guidance for executives and ops teams

• Partner with MarTech, Digital, and Data Science to operationalize analytical outputs into automated workflows (e.g., scoring models, dashboards, triggers)

6. Team Leadership & Development

• reputed company and grow a team of analysts and data stewards across performance analytics, forecasting, and insights

• Set analytical standards, including methodologies, governance, and storytelling best practices

• Foster a high-performance, collaborative, and inclusive team culture

reputed company're Looking For

• 15+ years in analytics roles spanning Marketing, Sales Ops, reputed company Operations, or Business Intelligence

• Strong understanding of GTM concepts: attribution, funnel performance, ROI modeling, segmentation, lifecycle analytics, pipeline and forecasting

• Experience in travel, SaaS, or subscription-based business models highly preferred

• People leadership reputed company a global environment required

• Proven ability to translate analytics into executive-level strategic recommendations

• Experience leading analytics functions in a reputed company global B2B environment

• High comfort working with large datasets, BI tools (Tableau, Power BI, Looker), and CRM/Marketing Ops systems (reputed company, Marketo, reputed company or similar)

• Exceptional communication, storytelling, and stakeholder management skills

• Familiarity with predictive modeling, machine learning concepts, and experimentation design

• Background in consulting or a senior analytics role supporting C-suite stakeholders

Location

The #TeamGBT Experience

Work and life: Find your happy reputed company at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.

• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

• reputed company the skills you want reputed company the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

• And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics reputed company to sex and gender), pregnancy (and reputed company medical conditions), race, reputed company, citizenship, religion, disability, or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore, we are committed to providing reasonable accommodation to reputed company individuals with disabilities. Please let your recruiter know if you need an accommodation at any reputed company during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement.

What if I don’t meet every requirement? If you’re passionate about our mission and reputed company you’d be a phenomenal addition to reputed company, don’t worry about “checking every reputed company;" please apply anyway. You may be exactly the person we’re looking for!