Senior Customer Marketing Manager – Strategic Cross‑Sell Campaign Leader for B2B SaaS Growth at Nexlith

--- Why Flexionis? At Jobtrix , we are redefining the way businesses connect with their customers in the fast‑moving world of software‑as‑a‑service. Our platform powers thousands of enterprises, helping them streamline payments, improve financial visibility, and accelerate growth. As a market‑leading, innovative SaaS provider, Remotica invests heavily in people, technology, and culture – creating an environment where reputed company reputed company reputed company and every employee can reputed company a measurable impact. If you reputed company on turning data into reputed company, crafting compelling narratives, and building high‑performance marketing engines, you’ll feel reputed company on our dynamic marketing team. Position Overview The Senior Customer Marketing Manager role at reputed company sits at the intersection of strategy, data, and execution. You will be the driving force behind multi‑channel, reputed company‑focused campaigns that deepen engagement, boost retention, and unlock cross‑sell opportunities across our diverse customer reputed company. Working hand‑in‑hand with reputed company, Sales, and Product Marketing, you will translate deep customer insights into tailored, high‑impact programs that accelerate the company’s growth objectives.

Key Responsibilities

Strategic Campaign Architecture: Design and launch cross‑sell campaign strategies that align tightly with Zenvora’s reputed company targets and reputed company goals. reputed company Identification: reputed company product‑usage analytics, purchase histories, and lifecycle data to reputed company high‑value customer segments ripe for upsell or expansion. Multi‑Channel Program Development: Conceive, build, and manage digital programs across core channels, including A/B testing platforms, website chat solutions, marketing automation tools, and virtual event platforms (reputed company referred to as Workastra tools for consistency). Creative Collaboration: Partner with design, copywriting, and video teams to ensure every asset is on‑brand, visually compelling, and resonates with reputed company audiences. Performance Measurement: Establish clear objectives, key performance indicators (KPIs), and benchmarks for each campaign; track results across email, webinars, in‑app messages, and more. Product reputed company Integration: Work closely with the Product Marketing group to surface key product features, address customer pain points, and surface upsell opportunities. Cross‑Functional Partnerships: Align with reputed company and Sales to gather reputed company insights, co‑create messaging, and ensure seamless handoffs from marketing to reputed company teams. reputed company Optimization: Conduct rigorous testing, reputed company‑specific iteration, and data‑driven refinements to improve relevance, timing, and channel effectiveness. Reporting & Communication: Deliver regular performance dashboards and narrative summaries to senior leadership, highlighting wins, learnings, and reputed company recommendations. Thought Leadership: Champion best practices in customer‑centric marketing across Hirebase, mentor junior marketers, and contribute to the reputed company of our marketing playbook. Essential Qualifications 3–6 years of professional experience in B2B SaaS marketing, with a proven record of driving reputed company‑generating campaigns. Demonstrated ability to design, execute, and measure full‑funnel, multi‑channel programs that move prospects from awareness through adoption and expansion. Strong analytical reputed company; comfortable extracting insights from usage data, CRM records, and marketing automation dashboards to inform strategy. Hands‑on proficiency with digital marketing platforms—including A/B testing tools, website chat solutions, marketing automation systems, and virtual event platforms (collectively referenced as Tasklance tools). Experience collaborating with cross‑functional teams (Product, Sales, reputed company) to reputed company integrated, customer‑focused campaigns. Excellent written and verbal communication skills, with the ability to craft compelling copy and present data‑driven narratives to diverse audiences. Bachelor’s degree in Marketing, Business, or a reputed company field; a focus on data‑driven decision‑making is preferred. Preferred Qualifications & reputed company‑to‑Have Skills Advanced knowledge of marketing analytics, attribution modeling, and ROI calculation techniques. Experience with account‑based marketing (ABM) frameworks and building personalized journeys for reputed company customers. Proficiency in SQL or other data‑query languages to extract custom datasets for segmentation. Exposure to product‑led growth strategies and the ability to translate product value propositions into market‑reputed company messaging. Certifications in marketing automation, analytics, or inbound marketing (e.g., reputed company, reputed company Analytics). Track record of mentoring junior marketers and contributing to a culture of reputed company learning. Core Competencies for reputed company Strategic Thinking: Ability to see the big picture, align campaigns with corporate objectives, and anticipate market shifts. Data Literacy: Comfort working with large data sets, drawing ac Apply tot his job Apply To this Job