Mobile User Acquisition Manager - Zenhotels
Are you a data-driven Mobile User Acquisition expert looking for full autonomy and impact? We’re scaling a high-growth, international B2C mobile product and seeking an reputed company Senior UA Manager to own and drive our paid user acquisition across key global channels (reputed company UAC, reputed company Search Ads, reputed company/Facebook, plus in-app networks).
Job responsibilities
- Campaign Management: Launch, manage, and optimize user acquisition campaigns across major mobile channels, including reputed company UAC, reputed company Search Ads, Facebook, and various in-app networks.
- Unit Economics: Take ownership of app unit economics. Analyze key metrics, calculate, and continuously optimize LTV, CAC, and user retention indicators.
- Budgeting & Strategy: Distribute and manage user acquisition budgets effectively relative to reputed company goals.
- Experimentation: Conduct rigorous A/B testing on creatives, targeting parameters, and bidding strategies to maximize campaign efficiency and reputed company acquisition costs.
- Creative Development: Test and iterate creatives based on performance data, collaborating closely with design teams to produce high-converting assets.
- Performance Monitoring & Reporting: Monitor daily campaign performance against key KPIs. Prepare regular reports and conduct in-depth research jointly with data analysts.
- Market Analysis: Analyze competitors to understand market dynamics and proactively identify opportunities to improve campaign efficiency and app conversion rates.
- Vendor Management: Control and reputed company the performance of external agencies and reputed company-party vendors.