Ecommerce Lifecycle Strategist
Job Description:
- Own and manage lifecycle campaigns from strategy to execution and analysis
- Conduct program and marketing audits for potential clients and confidently present findings and recommendations
- Build personalized customer journeys, identifying key touchpoints, pain points, and opportunities for improvement
- Serve as client-facing lead, translating technical insights into clear, actionable recommendations
- Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc
- Segment audiences and create tailored experiences to enhance customer engagement and loyalty
- Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy
- Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value
- Collect and analyze customer feedback to make continuous improvements to the customer journey
- Drive positive customer reviews and ongoing engagement with loyalty programs
- Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly
- Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.
Requirements:
- 3 years of relevant hands-on experience
- Proven experience in customer lifecycle management, email/SMS automation, or a related field
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Excellent communication and collaboration skills
- Proficiency with marketing automation tools and CRM systems
- A passion for customer experience and a customer-centric mindset
- Strong project management skills and the ability to work on multiple initiatives simultaneously.
Benefits:
- Remote-first culture
- Opportunities to grow and take ownership
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