Senior Director, Copy
Job Description:
- Lead copy development across the full BODi portfolio and all major consumer touchpoints
- Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs
- Elevate the standard of writing across the organization so the work is sharper, more persuasive, more emotionally resonant, and more effective at driving action
- Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands
- Ensure each brand has a clear, distinctive voice while maintaining consistency across the portfolio
- Be an expert in direct-to-consumer sales copywriting
- Write sharp, effective hooks that stop attention immediately and pull the customer into the message
- Lead the content arm of the creative department
Requirements:
- Strong expertise in direct-to-consumer sales copywriting
- Bachelor's degree in related field or equivalent experience preferred
- 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment
- Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels
- Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment
- A player-coach mindset
- Experience managing writers, freelancers, and cross-functional content contributors
- Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft
- Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders
Benefits:
- annual bonus opportunity
- employee stock purchase plan
- 401k plan with company match
- 12-week Maternity/Paternity Leave paid at 100%
- employee perks & discounts
- training & career development
- generous PTO
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