Sr Mgr Seasons Marketing Activation
Job title: Sr. Mgr. Seasons Marketing Activation Job location: Hershey, PA/Remote
Summary
The seasons activation lead will have primary responsibility for crafting seasonal big idea platforms and seasonal activation (i.e., partnering w/brand teams, omni readiness, in-store readiness, away-from-home).
Responsibilities
Breakthrough Big Idea Platforms: Develop and own bold, culturally relevant seasonal platforms that unify storytelling across portfolio, media, omni, in‑store POS, and away‑from‑home efforts to drive distinctiveness and consumer excitement during key seasonal moments Integrated Activation Ecosystems: Convert seasonal platforms into cohesive, best‑in‑class activation plans across paid, earned, shared, and owned (social, POS) – ensuring seamless execution and consistent consumer impact at every touchpoint Investment Profile: Steward the seasonal investment strategy with consumer connections – setting clear funding priorities and balance across PESO model Scalable Toolkits: Create clear, compelling seasonal activation toolkits that empower teams to activate consistently and flexibly across channels, accounts, and formats Continuous Improvement: Establish performance measurement, test‑and‑learn pilots, and post‑season readouts to refine big idea platforms and activation year over year Additional responsibilities Self-starter with high degree of personal initiative Ability to manage people and lead cross-functional teams
Qualifications
Consumer Centricity: Deep knowledge of seasonal consumer behavior and cultural moments, with the ability to identify insights that can be translated into breakthrough, ownable seasonal “big ideas.” Media: Understanding of PESO ecosystem, including how media, digital commerce, in‑store POS, and away‑from‑home activations work together to drive impact Analytics: Acumen to assess activation performance, leveraging KPIs, test‑and‑learn pilots, and post‑season readouts to inform future investment and optimization Retail: Working knowledge of retail, ecommerce, and retail dynamics, including POS best practices, retailer needs, and how consumers convert across omni journeys Experience & Education Bachelor’s Degree required, MBA or equivalent marketplace experience preferred 7+ years experience in marketing, media activation, and/or creative The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. Apply To This Job