Marketing Data Specialist I
Shure is a leading global manufacturer of audio equipment, and they are seeking a Marketing Data Specialist I to support marketing initiatives through data analysis and management. This entry-level role involves maintaining lead scoring systems, analyzing customer engagement data, and collaborating with cross-functional teams to optimize marketing effectiveness.
Responsibilities
- Assist with maintaining lead scoring rules and inputs in Salesforce to support accurate lead evaluation
- Manage engagement and behavioral data used for lead scoring, including content interactions and campaign activity, to ensure accurate and consistent scoring
- Monitor lead scoring performance and support updates to improve accuracy over time, including reviewing engagement trends and funnel progression
- Work cross‑functionally with Market Development, Customer Success, Marketing, and Sales Enablement teams to align lead scoring with lifecycle stages and activation efforts
- Partner with Marketing Operations teams on data quality checks, system updates, and reporting related to lead scoring and funnel performance
- Support reporting and analysis on lead scoring and funnel progression by preparing summaries and insights for optimization discussions
- Performs other duties as assigned
Skills
- Associate degree in Marketing, Computer Science, Music, Electronics, or related field
- 0-2 years of experience in marketing
- Curious, analytical, detail-oriented, and resourceful; strong ability to work independently after receiving general instructions on daily work and detailed instructions on newly introduced assignments
- Strong cross-functional thinking and desire to work in a team environment
- Strong interpersonal skills with the ability to facilitate constructive discussion
- Excellent proofreading skills with an eye for correct grammar and an ear for good copy
- Strong attention to detail
- Proficiency with Microsoft Office Suite
- Applicants for this position must be currently authorized to work in the United States on a full-time basis
- Experience with Customer Relationship Management database (i.e. Salesforce) is a plus but not required
Benefits
- Comprehensive healthcare
- Mental health and retirement savings plans
- Generous paid time off programs
- Employee discounts
- Professional development opportunities
- Work-life balance initiatives
- Employee recognition programs
- Volunteering/community involvement opportunities
Company Overview
Company H1B Sponsorship