Customer Engagement Manager II – Direct Channel Strategy & Activation (Social Media) – Full‑Time – $70‑80k Annual Salary – California

About arenaflex – Crafting Magic Through Customer Delight

At arenaflex, we believe that unforgettable experiences begin with a single moment of genuine connection. As a global leader in entertainment, hospitality, and consumer products, arenaflex blends storytelling, technology, and world‑class service to create moments that inspire wonder and loyalty. Our portfolio spans theme parks, resorts, cruise lines, retail, digital media, and a vibrant merchandise ecosystem that reaches millions of fans every day. Joining arenaflex means becoming part of a legacy that turns imagination into reality, while driving innovative, data‑driven strategies that keep our audiences engaged across every touchpoint.

Role Overview – Customer Engagement Manager II, Direct Channel Strategy & Activation

We are seeking a dynamic, analytical, and collaborative professional to join our Direct Channel Strategy & Activation (DCS&A) team. In this role, you will own the day‑to‑day management and execution of direct‑channel campaigns that power personalized guest experiences on social media and other digital platforms. You will act as the subject‑matter expert for the tools, data, and processes that enable our marketing partners to deliver targeted, high‑impact communications that delight customers and drive measurable business results.

Key Responsibilities

• Lead the operational planning, execution, and optimization of multi‑channel direct marketing campaigns, ensuring alignment with business objectives and brand standards.
• Design, build, and maintain complex campaign workflows that integrate data from CRM, CDP, and social media platforms.
• Partner with cross‑functional teams—including Creative, Analytics, Product, and Vendor Management—to translate technical requirements into clear, actionable campaign specifications.
• Perform rigorous quality assurance (QA) testing of campaign assets, data mappings, and delivery mechanisms to guarantee flawless execution.
• Monitor campaign performance in real time, diagnose issues, and implement corrective actions to meet or exceed KPI targets.
• Develop and maintain comprehensive documentation of processes, best practices, and troubleshooting guides to support onboarding and knowledge sharing.
• Mentor junior team members, providing training on data analysis, campaign orchestration, and platform usage.
• Drive continuous improvement initiatives by identifying automation opportunities, streamlining workflows, and recommending technology enhancements.
• Collaborate with external vendors and internal stakeholders to ensure seamless integration of Adobe Campaign Classic, Adobe Campaign Standard, and other marketing automation tools.
• Contribute to strategic planning sessions, offering insights on audience segmentation, channel mix, and emerging social media trends.

Essential Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science, Data Analytics, or a related field, or equivalent professional experience.
• Minimum 2 years of hands‑on experience writing complex SQL queries, including joins, sub‑queries, and data transformation for large datasets.
• At least 5 years of direct experience managing end‑to‑end campaign lifecycle processes, from strategy through execution and post‑campaign analysis.
• Demonstrated ability to translate technical data insights into compelling narratives for non‑technical stakeholders.
• Strong understanding of relational database concepts, data modeling, and data quality assurance practices.
• Proficiency with Adobe Campaign Classic and Adobe Campaign Standard, including workflow creation, audience segmentation, and reporting.
• Hands‑on experience with front‑end technologies (JavaScript, HTML, CSS) to support campaign rendering and personalization.
• Excellent communication, influencing, and critical‑thinking skills, with a proven track record of collaborating across matrixed organizations.
• Detail‑oriented mindset with a passion for delivering high‑quality, error‑free customer experiences.

Preferred Qualifications & Additional Skills

• Experience with social media advertising platforms (e.g., Facebook Business Manager, Instagram, TikTok, Snapchat) and their APIs.
• Familiarity with data‑driven marketing concepts such as look‑alike modeling, predictive segmentation, and multi‑touch attribution.
• Knowledge of privacy regulations (GDPR, CCPA) and best practices for consent management in direct marketing.
• Certification in Google Analytics, Adobe Analytics, or related data‑visualization tools.
• Project management experience, preferably with Agile or Scrum methodologies.
• Ability to thrive in a fast‑paced environment, balancing multiple priorities while maintaining a proactive, solution‑focused attitude.

Core Competencies for Success

• Analytical Acumen: Ability to dissect large data sets, identify trends, and make data‑driven recommendations.
• Technical Fluency: Comfort working with SQL, marketing automation platforms, and front‑end web technologies.
• Strategic Thinking: Vision to align campaign tactics with broader business goals and brand storytelling.
• Collaboration: Strong interpersonal skills to build relationships across creative, product, and technology teams.
• Communication: Clear, concise, and persuasive storytelling for both technical and non‑technical audiences.
• Adaptability: Flexibility to navigate evolving priorities, emerging platforms, and shifting market dynamics.
• Leadership: Ability to mentor peers, champion best practices, and drive continuous improvement.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its employees. As a Customer Engagement Manager II, you will have access to:

• Mentorship programs with senior leaders in marketing, data science, and product innovation.
• Tuition reimbursement for relevant certifications and advanced degrees.
• Internal training labs covering advanced SQL, data visualization, AI‑driven personalization, and emerging social media trends.
• Opportunities to lead high‑visibility, cross‑functional projects that shape the future of direct marketing at arenaflex.
• Rotational assignments across our global parks, resorts, and digital commerce divisions to broaden your industry perspective.

Work Environment & Culture at arenaflex

Our culture is built on creativity, inclusivity, and a relentless pursuit of excellence. At arenaflex you will experience:

• A collaborative, team‑first atmosphere where ideas are celebrated and diverse perspectives drive innovation.
• Flexible work arrangements, including a hybrid schedule (on‑site Monday‑Thursday, remote Friday) that supports work‑life balance.
• State‑of‑the‑art office spaces located in California, featuring collaborative zones, quiet focus rooms, and wellness areas.
• Employee resource groups (ERGs) that foster community, mentorship, and advocacy for underrepresented voices.
• Regular social events, volunteer opportunities, and themed celebrations that reinforce our shared purpose of creating magic.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to support your health, financial security, and personal growth:

• Base salary range of $70,000 – $80,000 per year, commensurate with experience and market benchmarks.
• Performance‑based bonuses tied to campaign success metrics and individual contributions.
• Comprehensive health, dental, and vision coverage for you and eligible dependents.
• Retirement savings plans with company matching contributions.
• Generous paid time off, parental leave, and flexible holiday scheduling.
• Employee discounts on arenaflex theme parks, resorts, cruise experiences, merchandise, and digital subscriptions.
• Wellness programs, on‑site fitness facilities, and mental‑health resources.
• Professional development stipend for conferences, workshops, and certifications.

Application Process – How to Join arenaflex

Ready to bring your expertise to a world‑class brand that values creativity, data, and customer delight? Follow these steps to apply:

1. Visit the arenaflex careers portal and locate the Customer Engagement Manager II – Direct Channel Strategy & Activation posting.
2. Prepare the required documents: a copy of your degree certificate with transcripts, a current resume highlighting relevant experience, a passport‑size photo, and a digital signature.
3. Complete the online application form, attaching all required documents.
4. Submit your application. You will receive an automated confirmation and a timeline for next steps.
5. If selected, you will be invited to a series of interviews that may include a technical assessment, a case study presentation, and a cultural fit discussion.

Why arenaflex?

At arenaflex, you will be part of a purpose‑driven organization that transforms ordinary moments into extraordinary memories for millions of guests worldwide. Your work will directly influence how we engage audiences, personalize experiences, and drive growth in a rapidly evolving digital landscape. If you are passionate about leveraging data, technology, and storytelling to create meaningful customer connections, we invite you to apply and become a catalyst for enchantment.

Take the Next Step

Don’t miss the chance to shape the future of direct‑channel marketing at a globally recognized leader. Submit your application today and embark on a rewarding career journey with arenaflex.