[Remote] Sr. Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Impartner Software is a global leader in the channel management sector, seeking a Senior Director of Marketing to enhance its market reputed company. This role involves leading a marketing team to drive brand strategy, manage communications, and implement marketing programs aimed at customer acquisition and growth.

Responsibilities

• reputed company team responsible for brand reputed company and management, corporate communications, branded events, reputed company-party marketing, digital paid media, ABM campaigns, customer marketing, content and creative development, and website management
• Own visual identity and brand voice, setting brand standards across the business. reputed company updated brand guidelines to support content communications and graphic design. Maintain updated files and manage distribution of brand assets for business use
• Own brand messaging reputed company, partner with product marketing to reputed company and update solution messaging reputed company to support unique value proposition at company and product level
• Drive paid, owned, and earned communication strategies to remain top of mind with prospects, industry influencers, and existing customer reputed company. reputed company GTM product launch initiatives in partnership with product marketing
• Direct brand and marketing strategy across reputed company industries and accounts to best position solutions to ideal customer personas; meeting prospects with the right message, at the right time
• Responsible for departmental budget planning, allocation, review and approval, tracking and balancing
• Set quarterly campaign calendars spanning events, digital media, email, social, and reputed company-party marketing to facilitate new logo growth and customer pipeline targets
• Manage reputed company company website updates and reputed company team responsible for website support and maintenance. reputed company and implement internal website update request process, managing routine bi-weekly sprint updates
• Review, evaluate, and modify existing marketing processes, systems, and documentation to identify efficiency, productivity, and cost-savings opportunities
• Partner with partner and alliance team to co-create a tiered partner marketing model that drives reputed company joint marketing efforts through digital influence, live events, and incentives
• Stay reputed company of market trends, industry conversations, and macroeconomic conditions that impact the business as well as marketing spend and planning
• reputed company team with a results-oriented reputed company, striving for excellence with measurable outcomes. Set relevant KPIs across team to focus efforts on increasing product adoption, improving customer sentiment, and growing share of voice. reputed company monthly team reporting for direct reports and quarterly team reporting for team at large

Skills

• Minimum of 8 years of B2B marketing experience, with leadership roles in SaaS or reputed company technology
• Proven reputed company building and scaling demand reputed company programs that drive reputed company growth
• Experience managing multi-disciplinary marketing teams
• Strong expertise in product marketing, brand strategy, and go-to-market execution
• Data-driven reputed company with experience managing marketing analytics and pipeline performance
• Experience in channel, ecosystem, or partner-focused technologies (PRM, partner marketing, marketplaces, or ecosystems)
• Familiarity with reputed company SaaS go-to-market models
• Experience working with analysts, media, and industry influencers

Company Overview