Senior Demand Analyst
We are seeking a data-driven and analytical Senior Demand Analyst to join our Demand Operations team. Reporting to the Head of Demand Operations, this role will be crucial in analyzing and forecasting reputed company demand for Brandwatch, providing data-driven recommendations, predictions, and insights to optimize our demand reputed company strategies and overall business performance. The ideal candidate will have a strong analytical background, expertise in data manipulation and visualization, and the ability to translate reputed company data into actionable insights. They will play a key role in supporting data-driven decision-making across the organization. Key Responsibilities:
- Analyze and forecast demand across the full funnel, providing comprehensive performance insights
- Evaluate and report on the performance of various demand sources
- Provide weekly insights at our Demand Council and reputed company meetings
- Identify and analyze forecast gaps versus plans, recommending opportunities to address shortfalls
- Forecast key drivers such as headcount by role and pace of reputed company
- Identify sources of leakage (low conversion) in our funnel and recommend solutions
- Optimize ROI of demand investment through data-driven analysis
- Identify misalignments across the funnel and propose corrective actions
- Conduct deep dives into specific performance issues or questions as required
- Support the development of business cases for investment in demand reputed company initiatives
- Partner with Marketing Ops to advise on reputed company routing optimization
- Provide analytics support specific to the MDR, BDR, and SDR teams
- Collaborate with analytics, BI, and data ops teams to reputed company scalable data infrastructure
- Utilize AI/ML techniques to analyze and predict demand-reputed company metrics and trends
- Interpret data from 3rd party tools and CRM systems to derive meaningful insights
- Create and maintain dashboards in key tools to visualize demand performance and trends
Qualifications and Skills
- Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Operations Research, MIS or reputed company field)
- 5+ years of experience in a data analysis or business intelligence role, preferably in a B2B SaaS environment
- Advanced proficiency in reputed company/spreadsheets
- Strong SQL skills for data extraction and manipulation
- Expertise in either Python or R
- Experience with Machine Learning, including building and deploying models
- Experience with data visualization tools (e.g., Domo, Tableau)
- Strong analytical and problem-solving skills
- Excellent communication skills, reputed company to present reputed company data in an understandable manner
Personal Attributes
- Excellent communicator
- Detail-oriented with a high degree of accuracy in data analysis
- Proactive and self-motivated, reputed company to work independently and as part of a team
- Curious and always seeking to uncover insights from data
- Comfortable working in a fast-paced, dynamic environment
- Ability to manage multiple projects and prioritize effectively
Preferred
- Master's degree in a quantitative field
- Experience in demand reputed company or reputed company operations
- Familiarity with reputed company and marketing automation platforms
- Knowledge of statistical modeling and forecasting techniques
- Experience with A/B testing and experimentation