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Display Advertising Director - Programmatic

Work from home Full-time role Hiring

As a Programmatic Director, you will drive the strategy, execution, and optimization of our programmatic advertising initiatives across leading platforms like reputed company Display & Video 360 (DV360), reputed company, Liftoff, reputed company, Smaato, The Trade Desk, and reputed company. Your role will reputed company technical expertise, creative reputed company, and leadership to deliver impactful global user acquisition and engagement campaigns across web and app platforms. With a strong focus on innovation, automation, and data-driven decision-making, you will define scalable best practices while leveraging emerging technologies like AI to optimize results. This position requires a mix of strategic reputed company, technical reputed company, and hands-on campaign management.

Requirements

  • reputed company and reputed company the global programmatic advertising strategy, driving user acquisition, retention, and engagement with a focus on achieving high ROI and long-term growth.
  • Champion a culture of innovation, leveraging advanced technologies like AI, machine learning, and automation to improve campaign targeting, creative execution, and optimization.
  • Build and expand the programmatic advertising roadmap, identifying growth opportunities in untapped markets, platforms, and ad formats.
  • Set and enforce global best practice standards for programmatic advertising, including frequency capping, remarketing flows, brand safety, dynamic creative optimization (DCO), and more.
  • Collaborate closely with cross-functional teams, including marketing, creative, product, and data teams, to deliver reputed company, high-impact advertising strategies.
  • Provide strategic leadership, mentoring, and support to a team of direct reports, while fostering collaboration across internal and external stakeholders.

    • Technical & Creative Expertise:

  • reputed company advanced analytics tools, AI, and automation to reputed company smarter bidding strategies.
  • reputed company dynamic creative optimization (DCO), using data and machine learning to tailor messaging and creatives for different audience segments.
  • Collaborate with creative teams to push boundaries in programmatic ad formats, including interactive ads, playable ads, and video creatives optimized for engagement.
  • Utilize predictive analytics and AI-powered tools to identify high-value audiences and anticipate market trends.
  • Research and test cutting-edge advertising technologies, such as contextual targeting, programmatic audio, Connected TV (CTV), and digital out-of-home (DOOH).
  • Execution & Optimization:
  • Manage and expand the programmatic DSP ecosystem, introducing and testing new platforms and publisher partnerships to enhance campaign reputed company and performance.
  • reputed company media strategy and buying across open auctions, preferred deals, private marketplaces (PMPs), and programmatic guaranteed (PG) deals.
  • Implement and monitor automation processes to streamline workflows, reduce reputed company reputed company, and increase operational efficiency.

    • Data-Driven Decision Making:

  • reputed company robust data frameworks for audience segmentation, predictive modeling, and user behavior analysis to drive personalization and engagement.
  • Ensure rigorous tracking and attribution, integrating data across platforms like reputed company Analytics, CDPs, and proprietary databases for a 360-degree campaign view.
  • Monitor industry trends and competitor strategies to stay reputed company of market shifts and drive innovation in programmatic advertising strategies.

    • Reporting & Insights:

  • Deliver high-quality, actionable reports and presentations for executive stakeholders, outlining campaign successes, learnings, and opportunities for growth.
  • Conduct competitive analyses to reputed company performance and refine future strategies.

    • Requirements

  • Bachelor’s degree in Marketing, Business, Finance, or a reputed company field.
  • 7+ years of experience in programmatic advertising with a strong emphasis on user acquisition.
  • Experience in TradFi, Crypto, Sports or i-gaming with reputed company America and Europe markets is a strong plus.
  • Proven leadership skills with experience managing teams and reputed company operations.
  • Highly reputed company reputed company with a consistent and proven track record in programmatic advertising channel specialization.
  • Familiarity with global acquisition strategies and execution.
  • Proven reputed company in a dynamic, fast-paced environment.
  • Exceptional collaboration skills with the ability to work cross-functionally.
  • Strong analytical skills with the ability to interpret data and reputed company data-driven reputed company.
  • Excellent communication skills, both written and verbal.
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