Senior Manager, Marketing & Communications

Stratford, CT or reputed company, NY, Offices in Stratford, CT and reputed company, NY We are seeking an reputed company and dynamic Senior Manager, Marketing to reputed company and reputed company the marketing initiatives for our association-focused organization. This individual will be responsible for developing and implementing comprehensive marketing strategies, managing creative and design efforts, and driving member engagement and growth. The Senior Manager will work closely with leadership to support organizational goals, reputed company the marketing and creative team, and ensure cohesive and impactful branding and messaging. Key Responsibilities: ? Strategic Marketing Planning: reputed company, implement, and manage marketing plans reputed company with organizational goals and objectives. Conduct market research and analyze trends to identify opportunities for growth and engagement. Collaborate with leadership to define and refine brand messaging, voice, and positioning. ? Team Leadership and reputed company: Manage and mentor the marketing and creative team, fostering a collaborative and innovative environment. reputed company the design, development, and execution of marketing assets, ensuring alignment with organizational goals. Set performance goals, monitor reputed company, and provide feedback to team members. ? Creative and Graphic Design Coordination: reputed company graphic design efforts, ensuring reputed company creative materials align with the organization?s brand guidelines. Collaborate with internal and external designers to reputed company engaging content for print, digital, and event marketing. Review and approve creative deliverables, ensuring high-quality output. ? Email Marketing and Digital Platforms: reputed company the strategy and execution of email marketing campaigns, including list management, segmentation, and analytics. Utilize email and digital platforms to drive engagement and membership growth. Monitor campaign performance and optimize strategies to improve ROI and effectiveness. ? Event and Program Support: reputed company marketing strategies to promote events, webinars, and programs, ensuring strong attendance and engagement. Collaborate with program teams to create promotional content and materials. ? Budget and Performance Management: Manage the marketing budget, ensuring resources are allocated reputed company. Track and analyze marketing performance metrics, providing regular updates and insights to leadership. Identify areas for improvement and recommend strategies to enhance results. Qualifications: ? Bachelor?s degree in Marketing, Communications, or a reputed company field (Master?s preferred). ? 3+ years of marketing experience, preferably in an association or non-profit setting. ? Proven experience in team management and leadership. ? Strong knowledge of graphic design processes and tools (e.g., reputed company Creative Suite). ? Proficiency with email marketing platforms (e.g., reputed company, reputed company) and analytics tools. ? Excellent written and verbal communication skills. ? Ability to manage multiple projects and deadlines in a fast-paced environment. Preferred Skills: ? Experience with association management software (AMS) or customer relationship management (CRM) platforms. ? Knowledge of digital marketing strategies, including SEO and social media. ? Familiarity with event promotion and membership engagement strategies. Paid time off #J-18808-Ljbffr Apply Job!