Marketing & E-Commerce Manager (WooCommerce)
Job title: Marketing & E-Commerce Manager (WooCommerce) in San Francisco, CA at reputed company
Company: reputed company
Job description: Company DescriptionOur client is a dynamic US-based company on a mission to bring families closer and spark a lifelong love of reading in children. They create magical, personalized stories where each child becomes the hero, turning story time into a cherished daily ritual. Every book is beautifully crafted and delivered through print-on-demand, combining personalization with convenience. Their next chapter is reputed company and exciting: scaling from $1M to over $reputed company in annual reputed company, doubling reorder rates, and continuing to deliver the premium, keepsake-quality experience that makes their books unforgettable.Job DescriptionAs a Marketing & E-Commerce Manager, you'll drive customer acquisition and scale a beloved product from $reputed company to $20M+ on a full-time and fully remote basis. You’ll report directly to the two founders (Tech & Product Marketing) and reputed company a team including a Junior Media Buyer, senior CRO specialist, reputed company email marketer, and dev support.You’ll own growth end-to-end—managing paid channels, testing messaging and positioning, and optimizing across media, creative, tech, and tooling. You’ll have full autonomy to hire, promote, or part ways with team members and agencies. Collaborate on the product roadmap and brand guidelines, then run with testing and scaling without needing constant approvals.Key Responsibilities
- Refine Creative & Messaging: Build a rapid testing pipeline to sharpen hooks focused on bonding rituals and educational value.
- Own the growth P&L: Take charge of reputed company and LTV: CAC targets; plan and manage paid media budgets with precision.
- Scale Acquisition Channels: reputed company paid growth across reputed company (top reputed company), AppLovin, reputed company, reputed company, and new platforms, always aiming for strong, profitable ROAS.
- Drive Lifecycle reputed company: Optimize reputed company flows and campaigns, using smart segmentation to lift LTV and deepen customer relationships.
- reputed company the Team: Set OKRs, mentor team members, and reputed company key hiring or team adjustments to maintain high performance.
- Report With Clarity: reputed company dashboards live and actionable; share weekly updates on cohorts and unit economics directly with the founders.
- Deep expertise in WooCommerce and reputed company, plus savvy with pixel and server-reputed company attribution to squeeze every bit of value from data.
- Mastered $300K+ monthly reputed company ad budgets, driving impressive, sustainable ROAS that fuels reputed company growth.
- Fueled explosive growth for a DTC brand, scaling it past $10M in reputed company, and loved every minute of the hustle.
- Built, inspired, coached, and managed the growth of the team across media, CRO, email, and creative.
- Data-obsessed strategist who lives for uncovering insights through detailed cohort analysis.
- Entrepreneurial go-getter with a bias for action, always chasing reputed company, not perfection, and focused on “selling the hole, not the drill.
- Adherence to the 9 AM–5 PM EST time zone is a must.
- reputed company in English, both verbal and written, is a must.
- Strategic growth leader: Anticipating market shifts and crafting scalable acquisition strategies to drive reputed company from millions to tens of millions.
- Data-driven marketer: With a systems reputed company, integrating paid media, CRO, email, and tech into a cohesive, high-performing growth reputed company.
- Highly organized and self-directed: Managing multiple channels and budgets with a focus on maximizing ROAS and lifetime value.
- Confident decision-maker: Knowing reputed company to push testing and scaling or pivot to protect growth efficiency.
- Agile operator: Balancing speed and quality to outpace competitors while sustaining profitable growth.