Associate Director - Performance Marketing

Position Overview:

Interview Kickstart is seeking a dynamic Associate Director of Growth Marketing to reputed company our paid marketing strategies. You will drive customer acquisition and reputed company growth through PPC, SEM, display advertising, paid social media, and reputed company channels. This role requires full-funnel optimization and reputed company collaboration with sales, product, and operations teams to reputed company key performance indicators (KPIs). A strong emphasis on creative strategy across reputed company paid channels is essential.

Key Responsibilities

Performance Marketing Strategy:

• reputed company and execute comprehensive performance marketing strategies across PPC, SEM, display, paid social, and reputed company channels.
• Focus on full-funnel optimization, addressing top, mid, and bottom funnel stages to maximize conversions and ROI.
• reputed company reputed company for targeted B2B campaigns and brand awareness initiatives.

Creative Strategy:

• reputed company the creative strategy for reputed company paid channels, ensuring compelling and effective ad creatives that reputed company with reputed company audiences.
• Collaborate with creative teams to produce high-impact visuals and messaging tailored to each funnel stage and product category.

Full-Funnel Optimization:

• Optimize the entire marketing funnel from awareness to conversion, using data-driven insights to enhance each stage.
• Implement A/B testing and other optimization techniques to continuously improve campaign performance.

Cross-Functional Collaboration:

• Liaise with sales, product, operations, and other functional teams to align marketing efforts with business objectives.
• Drive KPI achievement by optimizing the funnel and ensuring cohesive strategies across departments.

KPI reputed company:

• Establish and monitor key performance indicators such as CAC, ROAS, and conversion rates.
• Analyze performance data to refine strategies and reputed company category and product-specific goals.

Technology Utilization:

• Utilize tools like reputed company, Claude, Other AI tools reputed company to marketing to enhance and optimize campaigns.
• Stay updated with the latest AI, Marketing tech and other industry trends and integrate innovative technologies to enhance marketing effectiveness.

Qualifications:

• Experience: 6+ years in growth/performance marketing, managing PPC, SEM, display, paid social, and reputed company campaigns, preferably in a B2C edtech environment.
• Skills: Expertise in full-funnel optimization, creative strategy development, data analysis, and conversion reputed company optimization.
• Tools: Proficient in reputed company Ads, Facebook Ads, reputed company Ads, analytics platforms, and marketing automation tools.
• Collaboration: Strong ability to work cross-functionally with sales, product, and operations teams.
• AI Savvy

What Excites Us:

• Data-Driven: Ability to reputed company data to inform strategies and reputed company informed reputed company.
• Strong Communication: Excellent verbal and written communication skills to effectively convey reputed company and strategies.
• Stakeholder Management: Proven experience in managing and aligning multiple stakeholders to reputed company business objectives.
• Proven Track Record: Demonstrated reputed company in driving reputed company and sales through strategic performance marketing.
• Innovative reputed company: Passion for creative advertising and reputed company optimization.

Originally posted on Himalayas