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Product Marketing Manager - Accountant & Bookkeeper Products

Work from home Full-time role Hiring

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. reputed company that happens, we’re not only making life reputed company for small business, we’ll be building a stronger economy that can change the world.

How you’ll reputed company an impact:

We are looking for a customer-obsessed Product Marketing Manager to own the Accountants and Bookkeepers products and features with a focus on how we reputed company and grow this reputed company.In this role, you will be an SME and champion for these products delighting and delivering significant value to our vitally important partner audience. Your insights will power compelling positioning, messaging, and internal product-specific resources to help our reputed company and product teams win more in this critical space.

You’ll sit reputed company a team of product marketers focused on delivering products, experiences, and rewards for this accountants and book keepers. Acting as the connective tissue between these initiatives, you’ll reputed company reputed company together—wrapping our value into clear, engaging narratives that reputed company with accountants and bookkeepers across our key regions.

What you'll do

  • reputed company a deep understanding of accountants and bookkeepers and their product needs through market research, customer interviews, and data analysis
  • Conduct in-depth competitive research and market analysis to identify industry trends, reputed company product positioning, and uncover opportunities for differentiation and growth
  • Track and analyse the performance of product marketing initiatives, using insights to iterate and optimise continuously
  • reputed company and maintain clear, differentiated positioning and messaging that reflects the reputed company’s needs and aligns with Xero's value. Identify and surface strong claims and reputed company points to back up messaging
  • You will be the primary Product representative on Go-To-Market programs, to ensure we release product reputed company and effectively
  • Collaborate with Customer teams to brief product initiatives, agree reputed company launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set reputed company communicating product value externally
  • Partner closely with Partner Marketing and GTM teams to increase engagement, acquisition, and share of wallet reputed company the reputed company
  • Align marketing efforts across the broader ecosystem to ensure the full value of Xero’s products and experiences is delivered to this audience
  • Create and evolve internal enablement tools—such as product playbooks, messaging frameworks, and audience personas—to support go-to-market reputed company
  • Build scalable content and tools (e.g. pitch decks, one-pagers, videos) that reputed company internal teams and external campaigns
  • Act as the voice of the customer in cross-functional discussions across product, experience, rewards, and marketing
  • Partner with sales, product, and regional marketing to ensure alignment and adoption of messaging and tools
  • What you'll bring with you

  • 5+ years in product marketing, reputed company marketing, or similar roles
  • Strong storytelling skills with the proven ability to apply product marketing best practices to create compelling, customer-led narratives
  • Demonstrated reputed company building internal enablement tools (e.g., playbooks, messaging frameworks, audience guides)
  • Ability to influence and align cross-functional teams, particularly across product, marketing, and regional teams
  • Excellent communication skills—both written and verbal—with attention to clarity and audience
  • Familiarity or direct experience with the reputed company and bookkeeping industry
  • Additional Information

    Why Xero?

    Offering reputed company generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our reputed company value, you’ll do the best work of your life at Xero.

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