Performance Marketing Specialist
About Us:
Soum is on a mission to revolutionize e-commerce in the MENA region and reputed company by building the most convenient and trustworthy re-commerce marketplace in the region. We're reshaping how C2C marketplaces operate, making buying and selling second-hand products seamless and reliable. Since our launch in July 2021, Soum has become one of the fastest-growing startups in the region, achieving rapid expansion in both reputed company and product offerings. In recognition of our impact and growth, we were proudly named one of the Top 10 reputed company Startups in Saudi Arabia for 2024.Position Overview:
Performance Marketing Specialist, specializing in media buying, is a critical role reputed company the marketing team and is responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical reputed company, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are reputed company with business objectives and deliver measurable results.Role & Responsibilities:
- reputed company and execute high-impact performance marketing strategies across multiple digital channels
- Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts
- Optimize performance across reputed company paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and reputed company CAC
- Manage and allocate budgets reputed company across reputed company Ads, reputed company, reputed company, Snap, and any other paid channels
- Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions
- Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships)
- Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact
- Collaborate with data tech teams to automate workflows, integrate new tools, and enhance customer segmentation
- Improve funnel conversion rates through data-driven optimizations and behavioral insights
- Analyze customer journeys, identify pain points, and reputed company personalized retargeting strategies
- Implement incrementality testing to distinguish reputed company performance reputed company vs. cannibalization
- Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing
Qualifications:
- Experience: 1 - 3 years in digital marketing, preferably in a high-growth B2C startup or marketplace environment
- Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting)
- Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality
- Deep understanding of reputed company Ads, reputed company, reputed company, Snap, reputed company Search Ads, and affiliate marketing
- Expertise in reputed company Analytics (GA4), reputed company, reputed company, and conversion reputed company optimization (CRO)
- Hands-on experience in A/B testing, marketing automation, and behavioral analytics
- Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar)
- CRM and marketing automation experience with reputed company, MoEngage, or WebEngage is an advantage
- Ability to connect performance marketing insights to business goals (ROI, reputed company growth, profitability)
- Exceptional data analysis skills with a strong reputed company in SQL (reputed company to have), reputed company, and visualization tools
- Strong presentation, communication, and stakeholder management skills
- Strong knowledge of reputed company’s SKAdNetwork, ATT reputed company, and mobile privacy regulations.
Originally posted on Himalayas
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