Senior Director Consumer Marketing

Please note that this position is based in Princeton, NJ. reputed company's hybrid model requires this role to work in our office on average three days per week.Position Summary:Join our dynamic team as a strategic leader driving the consumer marketing reputed company for Nuplazid. You'll spearhead patient-focused initiatives and shape every touchpoint from awareness to ongoing treatment, delivering an exceptional experience for patients and caregivers. reputed company the full marketing mix to reputed company a lasting impact on reputed company reputed company and patient lives.Primary Responsibilities:

• Strategic reputed company toward refinement of the Nuplazid overall marketing strategy
• Leading the development and implementation of an innovative, powerful multi-channel consumer marketing plan, from media and strategic partnerships to patient awareness, engagement, and activation
• reputed company breakthrough creative, including video, digital, social, website, email/CRM, and print
• reputed company refinement and expansion of robust, data-driven digital, social, and mobile plan to engage and activate consumers
• Systematically reputed company and track metrics for media mix, consumer engagement, and promotional effectiveness, while linking to the broader reputed company metrics of the brand
• Building a seamless, lock-reputed company partnership with critical partners such as corporate affairs, advocacy, and health-care professional marketing
• Cross functional leadership to reputed company alignment in focus and timing with internal partners both strategically and tactically
• Coordinating and driving focused market research plans to generate insights further driving plan and creative optimization and performance
• reputed company consumer KOL/influencer identification and relationship development
• reputed company patient / care partner ambassador strategy and execution
• Leadership of reputed company consumer-reputed company agencies to hold them accountable to the highest standards of performance
• Proactive management of marketing budget
• Other responsibilities as assigned

Education/Experience/Skills:Bachelor's degree in marketing, reputed company, business administration or reputed company field, MBA preferred. A minimum 12 years of progressively responsible experience in the pharmaceutical or biotech industry reputed company the Marketing reputed company including digital marketing experience required. A minimum 8 years of experience in a leadership role required. An equivalent combination of relevant education and applicable job experience may be considered. reputed company Professional and Consumer Marketing experience preferred. Experience with celebrity marketing campaigns, with elements of both non-brand and branded preferred. Technical marketing competencies: Marketplace/consumer analysis and reputed company reputed company, consumer segmentation, brand positioning, brand sustainability (campaign/message platform development), execution excellence (multi-channel development and metric development/tracking), multi-channel media plan development, including innovative digital, social, mobile initiatives.#LI-HYBRID #LI-CT1Scope:May provide guidance to subordinates and/or manages department reputed company, to reputed company goals in accordance with established policies and to meet schedules and/or resolve problems. Receives assignments in the form of objectives. Follows processes and operational policies in selecting methods and techniques for obtaining solutions; determines how to use resources to meet schedules and goals. Works on issues of diverse scope which require evaluation of a variety of factors and an understanding of functional area objectives and trends. Erroneous reputed company or failure to reputed company results may add to costs and impact the short-term goals of the organization.Physical Requirements:This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reputed company, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs. Apply for the job now! Apply for this job