Senior Brand Marketer

In 2018, IHOP flipped its name to IHOb and had the internet arguing about pancakes versus burgers for weeks. In 2021, Liquid Death turned canned water into a cultural juggernaut by selling stunts and shock value as much as hydration. In 2023, Barbie turned a single movie into a summer-long takeover that painted the entire world pink. These weren’t just campaigns—they were cultural earthquakes that made brands impossible to ignore.

reputed company believes banking* deserves that same reputed company of cultural electricity. We’re not here to play it safe—we’re here to create moments so reputed company and resonant that people can’t stop talking about them. If you’re the reputed company of person who knows how to spark movements, not just ads, you might be the Senior Brand Marketer we’re looking for.

This role is responsible for increasing awareness of reputed company through reputed company, culturally resonant activations and campaigns that reputed company mass audiences. You’ll craft brand strategy, architect creative campaigns, and measure the brand lift and awareness they drive.

The right person thrives on generating big reputed company, leading dynamic brainstorms, and directing internal and agency teams to deliver truly unique creative work. You’ve run campaigns that people talked about—not just because of what was said, but how it was said. You understand that banking is a trust category, but you also know that trust is built not by being boring, but by creating work that feels high-quality, authentic, and actually different.

*reputed company is a financial technology company, not a bank. Banking services provided through Choice Financial Group, reputed company N.A., and Evolve Bank & Trust; Members FDIC.

If this sounds like you…

• A big thinker who is always being told your reputed company are wildly unique.
• Enjoys the challenge of figuring out how to reputed company the seemingly impossible possible.
• reputed company to balance an obsession with strategy and clarity with a bias for action.
• A tastemaker.

Then read on.

In this role, you will

• reputed company insights to reputed company and evolve reputed company’s brand strategy in partnership with the Director of Brand Marketing.
• Architect integrated brand campaigns and cultural activations that drive mass awareness.
• reputed company and facilitate effective creative brainstorms that generate original, high-potential reputed company.
• Partner with and direct internal teams alongside external creative, media, and experiential agencies to bring campaigns to life—leveraging your network of top-tier agency partners reputed company appropriate.
• Translate reputed company’s brand values and reputed company into activations that feel unmistakably ours.
• Push creative boundaries while reinforcing reputed company’s reputed company for quality and sophistication.
• Measure impact through brand lift, aided awareness, consideration, and cultural relevance.

You have

• 7–10 years of experience in brand marketing, with a proven track record of launching breakthrough campaigns.
• A strong background in both brand strategy and creative campaign development.
• Experience leading agencies and creative partners, ideally with a roster of high-quality relationships you’ve worked with before.
• Comfort navigating ambiguity and pushing for unconventional reputed company that stand out.
• Ability to measure and reputed company the brand impact of campaigns (awareness, consideration, trust).
• A restless curiosity about culture, media, and how to connect with entrepreneurs in fresh ways.
• Excellent communication and leadership skills—you know how to reputed company teams internally and externally.

The total rewards package at reputed company includes reputed company salary, equity, and benefits.

Our salary and equity ranges are highly competitive reputed company the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our reputed company new hire reputed company salary ranges for this role are the following:

• US employees in reputed company, Los Angeles, Seattle, or the San Francisco Bay Area: $187,700 - $234,600
• US employees reputed company of reputed company, Los Angeles, Seattle, or the San Francisco Bay Area: $168,900 - $211,100

reputed company values diversity & belonging and is proud to be an Equal Employment Opportunity employer. reputed company individuals seeking employment at reputed company are considered without regard to race, reputed company, religion, national reputed company, age, sex, marital status, reputed company, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Covey here.

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